Bare-Bones Urban Houses

OMMX and Naked House' London Homes Target First-Time Buyers

The average price of London homes tends to be around £580,000, but British studio OMMX and not-for-profit builder Naked House teamed up to design ultra-affordable houses for first-time homebuyers that start at £150,000.

The affordable housing designs are fairly minimal in terms of what they offer, but there are features that will appeal to young, prospective homeowners. Beyond the reasonable price points, the design of the living spaces will be presented as "shells" that have no internal walls, floors or finishes, which makes it possible for customizations to be made exactly to one's taste.

As Naked House says: "Our model goes back to basics – saving build costs by creating neighbourhoods of genuinely affordable 'naked' homes."

Ultra-affordable Housing
The trend of designing and building ultra-affordable housing for first-time buyers.
Customizable Living Spaces
The trend of presenting living spaces as 'shells' with no internal walls, floors, or finishes for easy customization.
Basic Housing Designs
The trend of prioritizing functionality and simplicity over extravagance in housing design.

Where This Applies

Homebuilding
The homebuilding industry can disrupt the market by designing and building ultra-affordable, customizable, and basic housing options for first-time homebuyers.
Real Estate
The real estate industry can disrupt the market by prioritizing the sale of ultra-affordable, customizable, and basic housing options for first-time homebuyers.
Architecture
The architecture industry can disrupt the market by designing ultra-affordable, customizable, and basic housing options that prioritize functionality and simplicity over extravagance.
SCORE
4.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 86%
Activity 50%
Freshness 8%

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