The Logo Mash-Ups Tumblr is clever on a couple of levels. It seamlessly combines two very different brands in a way that makes people think. Not only do the resulting designs more often than not complement each other visually, they also open eyes in terms of similarities between the two companies that have been imaginatively combined together.
Ranging from obvious to abstract, the Logo Mash-Ups Tumblr reads, "The images fall into one of these basic categories: 1. Strangely Familiar: Can you name the brands? 2. Visual Puns: Irresistible logo juxtapositions." For instance, a more superficial mashup involves Taco Bell and AT&T to show how both have prominent bells in their logos. But on a deeper level, the Disney and Fortune reveals how both are all about money.
What Makes This Trend Stand Out
- Branding Mash-ups
- Exploring the combination of different brands to create a new and interesting visual identity
- Visually Engaging Design
- Finding creative ways to visually merge two brands that complement each other
- Finding Common Ground
- Revealing hidden similarities and connections between seemingly different companies
Sectors Adopting This
- Marketing and Advertising
- Exploring new ways to create visually engaging advertisements and promotional campaigns
- Graphic Design
- Utilizing creative and unique design techniques to visually merge different brands together
- Brand Management
- Discovering innovative ways to promote and differentiate a brand through visual identity and finding common ground with other brands
