Fitness-Inspired Peripherals

The Logitech Yoga Mouse was Unveiled During a Press Event at CES 2016

The traditional design of the computer mouse hasn't been overtly changed since the inception of the device, that is, until now; the Logitech Yoga Mouse is a sculptural piece of peripheral artwork.

Debuted at CES 2016 during a press event, the Logitech Yoga Mouse is designed to be a design-conscious peripheral that's also fully capable of intense computing. Featuring a physical power switch, the mouse is purported to last about a month on a single charge because of the power-efficient design and ability to completely power the device down.

The Logitech Yoga Mouse also doubles as a Windows remote control to allow for content streaming control from afar or even as a presentation clicker. The mouse comes in four color options including gold, silver, orange and black.

Sculptural Peripheral Design
Opportunity for creating innovative computer peripherals with aesthetically pleasing, sculptural designs.
Power-efficient Peripherals
Opportunity to develop computer peripherals that utilize power-efficient designs, extending battery life.
Multi-functional Peripherals
Opportunity to combine multiple functions in computer peripherals, such as acting as a remote control or presentation clicker.

Where This Applies

Technology
Opportunity for technology companies to create innovative computer peripherals.
Design
Opportunity for design-focused companies to develop aesthetically pleasing computer peripherals.
Presentation Tools
Opportunity for presentation tool manufacturers to incorporate mouse functionality into their devices.
SCORE
4.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 74%
Activity 45%
Freshness 8%