Technology and the Internet have had such a huge impact on the world as of late that people have begun to follow certain brands and organizations religiously as the Login: The Conference of Insight ad campaign cleverly depicts. It pairs the tag line, 'Who will we worship next,' with iconic images of religious figures such as Jesus and Buddha that have been tweaked to represent logos belonging to Facebook and Apple.
The Login: The Conference of Insight ad campaign was conceived and executed by New!, an ad agency based in Vilnius, Lithuania. Art directed by Dovydas Stonkus with creative direction by Mantas Maciulskis, the images might be controversial, but they are extremely eye-catching. The illustrations were done by Dziugas Valanciauskas, who beautifully captured the style of both the religion and brand referred to.
Why This Trend Is Growing
- Tech-worshipping
- Exploring the phenomenon of people religiously following technology brands as depicted in the Login: The Conference of Insight ad campaign.
- Brand Obsession
- Examining the increasing obsession people have with specific brands and organizations portrayed in the Login: The Conference of Insight campaign.
- Iconic Logos
- Highlighting the use of iconic religious figures with logos of well-known technology brands in the Login: The Conference of Insight campaign.
Industries Being Reshaped
- Advertising
- Opportunity for ad agencies to create thought-provoking campaigns that challenge societal norms and engage audiences.
- Technology
- Potential for technology companies to leverage brand loyalty and create innovative marketing strategies that tap into consumers' obsession with their products.
- Design
- Call for talented designers to create visually impactful illustrations that merge religious symbolism and iconic brand imagery in marketing campaigns.
