The L'Officiel June 2014 editorial is titled 'Songe D'Ete,' which means 'Summer Dream' in French. Dreamy it is with a picturesque beach backdrop and bohemian touches here and there. Embracing the boho-luxe look, the outfits are perfect for a European or South American getaway this season. From beaded necklaces and chandelier earrings to kimono shawls and patterned dresses, the looks are elegant and exotic.
Shot by photographer Hannah Khymych, the L'Officiel June 2014 editorial was styled by fashion editor Vanessa Bellugeon. It stars model Anais Pouliot. The brunette beauty was clad in pieces from the likes of Emilio Pucci, Carine Gilson and Herve van der Streeten for the romantic photoshoot. Her look was perfected with a windswept updo by hair stylist Kayla Michele and a flawless face by makeup artist Christine Cherbonnier.
What's Driving This Trend
- Boho-luxe Fashion
- Opportunity to create new fashion lines that incorporate bohemian and luxurious styles to offer chic yet comfortable clothing for summer getaways.
- Beachside Editorials
- Incorporating picturesque beach backdrops to create editorial fashion shoots that are both dreamy and aspirational.
- Exotic Accessories
- Opportunity to design and market unique and culturally diverse accessories such as beaded necklaces and chandelier earrings that supplement the boho-luxe fashion trend.
Who This Affects Most
- Fashion Industry
- With the rise of boho-luxe fashion, fashion brands can innovate by creating new lines that incorporate bohemian and luxurious styles.
- Editorial Industry
- By incorporating beach backdrops, editorials can appeal to consumers looking for exotic vacation inspiration and experiences.
- Jewelry Industry
- With the demand for exotic accessories, designers can innovate by creating unique, culturally diverse pieces that supplement the boho-luxe fashion trend.
