If you've ever smashed your piggy bank and then instantly regretted it right after, the Loctite Super Glue ad will speak to you.
Created by DDB Tribal Group in Vienna, Austria, the advertisement features an adorable piggy bank who is triumphantly standing on top of a hammer. Even if you've never owned a piggy bank, it's hard not to fall for the endearing quality of this image.
Take a look at the Loctite Super Glue ad to see the healing powers of this adhesive.
Implications - Campaigns that feature familiar subject matter appeal to customers who want to relate to the images they look at. Advertising agencies looking to increase their popularity could focus on the ability to connect with their audiences.