The Loctite Super Glue Campaign Features a Triumphant Piggy Bank
Leslie Chen — December 24, 2011 — Marketing
References: ddb-tribal & adsoftheworld
If you've ever smashed your piggy bank and then instantly regretted it right after, the Loctite Super Glue ad will speak to you.
Created by DDB Tribal Group in Vienna, Austria, the advertisement features an adorable piggy bank who is triumphantly standing on top of a hammer. Even if you've never owned a piggy bank, it's hard not to fall for the endearing quality of this image.
Take a look at the Loctite Super Glue ad to see the healing powers of this adhesive.
Implications - Campaigns that feature familiar subject matter appeal to customers who want to relate to the images they look at. Advertising agencies looking to increase their popularity could focus on the ability to connect with their audiences.
Created by DDB Tribal Group in Vienna, Austria, the advertisement features an adorable piggy bank who is triumphantly standing on top of a hammer. Even if you've never owned a piggy bank, it's hard not to fall for the endearing quality of this image.
Take a look at the Loctite Super Glue ad to see the healing powers of this adhesive.
Implications - Campaigns that feature familiar subject matter appeal to customers who want to relate to the images they look at. Advertising agencies looking to increase their popularity could focus on the ability to connect with their audiences.
Trend Themes
1. Familiar Subject Matter Campaigns - Brands can leverage advertising campaigns that feature familiar subject matter to connect with customers and increase their popularity.
2. Emotional Appeal in Advertising - Creating endearing and emotionally resonant advertisements can captivate audiences and foster a stronger brand connection.
3. Visual Storytelling in Ads - Using visual storytelling techniques in advertising can create a powerful impact and leave a lasting impression on viewers.
Industry Implications
1. Advertising Agencies - Advertising agencies can tap into the opportunity of creating campaigns that connect with audiences on a personal level, leading to increased popularity and client satisfaction.
2. Adhesive Industry - The adhesive industry can adopt emotional storytelling tactics to create advertisements that showcase the unique healing powers of their products and resonate with customers.
3. Creative Design Studios - Creative design studios can explore innovative approaches to visual storytelling in advertising, creating captivating and memorable campaigns for their clients.
1.2
Score
Popularity
Activity
Freshness
