Just when you thought Taco Bell had served up every kind of taco imaginable, the brand has just introduced two exciting new offerings: the Loaded Chicken Flatbread Taco and the Beefy Potato Flatbread Taco.
Just as the names suggest, the two new tacos take the fluffy base of a flatbread and use it as a new kind of taco shell. Some eagle-eyed fans may already recognize these offerings, which have appeared in select regions in the past as part of limited market tests. Now, fans nationwide can get their hands on both the Loaded Chicken Flatbread Taco and the Beefy Potato Flatbread Taco starting on Thursday, July 22. However, if you're one of Taco Bel's Rewards Members, you can access the new tacos as early as July 19th via the Taco Bell mobile app.
Image Credit: Taco Bell
What's Driving This Trend
- Flatbread Taco Trend
- The use of flatbread as a new shell for tacos is gaining popularity as demonstrated by the introduction of Taco Bell's Loaded Chicken Flatbread Taco and Beefy Potato Flatbread Taco.
- Limited Market Test Trend
- Limited market tests are becoming more common in the food industry as a way to evaluate new products before introducing them nationwide.
- Mobile App Exclusive Trend
- Offering exclusive menu items to mobile app users is becoming a popular trend as demonstrated by Taco Bell's early access to the new flatbread tacos for rewards members.
Who This Affects Most
- Fast Food Industry
- Fast food chains are constantly innovating menus to attract new customers and stay competitive.
- Restaurant Industry
- Restaurants are exploring new ways of presenting familiar dishes to appeal to customers.
- Food Delivery Industry
- Food delivery services benefit from offering exclusive menu items to customers as a way to differentiate themselves from competitors.
