Gus* Modern launches a living room furniture line that embraces a highly sculptural and elegant aesthetic. The offerings for 2018 include contemporary and refined designs of coffee tables, lounge chairs, vases, stools and rugs. The company focuses on a washed-out pastel color scheme that is not invasive but makes a powerful statement. While Gus* Modern draws inspiration from mid-century design movements, the entire capsule can be perceived as an experimentation in form, color and texture.
From the tufted-leather upholstery of the seating to the geometry-influenced minimalist end tables, each piece in the living room furniture line is made to be inter-referential or stand-alone. In addition to its 2018 offerings of home furnishings, Gus* Modern boasts a selection of office-appropriate sofas and tables.
What's Driving This Trend
- Sculptural Aesthetics
- An opportunity for disruptive innovation lies in creating home furniture with highly sculptural and elegant designs.
- Washed-out Pastel Color Scheme
- Disruptive innovation can be found by creating furniture with a unique pastel color scheme that makes a powerful statement.
- Experimentation in Form, Color, and Texture
- There is an opportunity for disruptive innovation in exploring new forms, colors, and textures in home furniture design.
Who This Affects Most
- Furniture Design
- In the furniture design industry, there is an opportunity for disruptive innovation by embracing sculptural aesthetics and exploring new forms, colors, and textures.
- Home Decor
- The home decor industry can benefit from disruptive innovation by offering furniture with a unique pastel color scheme and highly sculptural designs.
- Interior Design
- Disruptive innovation can be achieved in the interior design industry by incorporating furniture with a washed-out pastel color scheme and experimenting with form, color, and texture.
