Launched with the intention of streaming live music festivals around the world, LiveXLive is a streaming service that broadcasts live music performances around the world. Like Twitch has done with video games, LiveXLive aims to do the same with music festivals. The company has already secured streaming rights for events like Rolling Loud, Country 500 Fest, Rock on the Range, and Decadence 2018, and is hoping to stream 350 hours from 16 festivals to over 40 million viewers in 2019.
In addition to streaming live artist performances, LiveXLive will also mix in music news, commentary, festival updates, and artist interviews. This inclusion of extra content, according to Rob Ellin chair and CEO of LiveXLive, is to create content for all people that is engaging and goes beyond the performance.
Why This Trend Is Growing
- Live Music Festival Streaming
- Disruptive innovation opportunity: Creating a dedicated live music streaming platform that offers a wide range of festivals for music enthusiasts.
- Multi-content Broadcasting
- Disruptive innovation opportunity: Developing a platform that combines live performances with additional content like news, commentary, updates, and interviews to enhance the viewer experience.
- Expanding Streaming Rights
- Disruptive innovation opportunity: Securing exclusive streaming rights for a variety of music festivals to attract a larger audience and establish a dominant position in the market.
Industries Being Reshaped
- Live Music Streaming
- Disruptive innovation opportunity: Creating a platform that exclusively focuses on streaming live music performances from festivals.
- Digital Media
- Disruptive innovation opportunity: Revolutionizing the digital media industry by incorporating live music festival streams as a popular form of entertainment.
- Entertainment Technology
- Disruptive innovation opportunity: Introducing advanced streaming technologies and platforms to enhance the live music festival streaming experience for viewers.
