Launched with the intention of streaming live music festivals around the world, LiveXLive is a streaming service that broadcasts live music performances around the world. Like Twitch has done with video games, LiveXLive aims to do the same with music festivals. The company has already secured streaming rights for events like Rolling Loud, Country 500 Fest, Rock on the Range, and Decadence 2018, and is hoping to stream 350 hours from 16 festivals to over 40 million viewers in 2019.
In addition to streaming live artist performances, LiveXLive will also mix in music news, commentary, festival updates, and artist interviews. This inclusion of extra content, according to Rob Ellin chair and CEO of LiveXLive, is to create content for all people that is engaging and goes beyond the performance.