Literary Lites are an adorable innovation by Etsy retailer, Dippyluu. Though the matches are intended for covering up any incriminating aromas, these Literary Lites would also make a perfect present for any bookworm smoker as well.
The matchboxes pay homage to classic fiction throughout time, such as 'The Great Gatsby' or 'Great Expectations.' What's more clever is the play on words that Dippyluu uses. In consideration of the intended use for Literary Lites, each well-known title on a Literary Lites matchbox has been rewritten in the name of all things flatulent.
Why This Trend Is Growing
- Literary-themed Products
- Disruptive innovation opportunity: Develop a line of literary-themed products that cater to niche markets, such as bookworm smokers.
- Humorous Homage
- Disruptive innovation opportunity: Create products that pay humorous homage to classic literature in unexpected and quirky ways, appealing to a wide range of consumers.
- Wordplay Merchandise
- Disruptive innovation opportunity: Design merchandise that utilizes creative wordplay, such as rewritten book titles, to add an element of fun and intrigue to everyday items.
Industries Being Reshaped
- E-commerce
- Disruptive innovation opportunity: Build an e-commerce platform specializing in unique and niche literary-inspired products, catering to book lovers and collectors.
- Gifts and Novelty Items
- Disruptive innovation opportunity: Develop a line of humorous and quirky gifts and novelty items that incorporate literary references, appealing to consumers looking for unique and playful presents.
- Art and Home Decor
- Disruptive innovation opportunity: Create an art and home decor brand that infuses classic literature into its designs, offering customers a way to express their love for books through visually engaging pieces.
