Glowing Fashion Toys

The Lite Brix Encourages Girls to Build a Radiantly Techy-Driven Runway

Lite Brix puts a hi-tech spin on more traditional building blocks. Using illuminated pieces, which are powered by batteries, the Lite Brix Radiant Runway building system melds a love of fashion with an appreciation for construction and even engineering. Although very basic, it encourages young girls to think outside the box when creating their own fashion show.

The Lite Brix Radiant Runway comes with connectors and translucent bricks that require careful assembly to work. Giving the idea of technology a playful and stylish twist, toy designers can easily introduce an interest to such a field in a clever and creative way. It teaches girls to interact with their toys on a different level while showing them that there is another way to view such industries like fashion. After all, there are people who have to engineer elaborate set designs.

Glowing Building Blocks
Opportunity to innovate toys by incorporating illuminated building blocks for playful and creative STEM education.
Tech-infused Fashion
Opportunity to introduce and merge fashion and technology, showcasing design innovation and creativity.
STEM Education for Girls
Opportunity to encourage young girls to think outside the box and consider STEM fields through the use of innovative and engaging toys.

Sectors Adopting This

Toy Industry
Opportunity to develop innovative and educational toys that incorporate technology and encourage creative thinking and problem-solving skills.
Fashion Industry
Opportunity to showcase design innovation and creativity through the use of technology in fashion shows and events.
STEM Education Industry
Opportunity to promote STEM education for young girls through the use of engaging and creative toys that introduce scientific and engineering concepts.
SCORE
4.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Millennial
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
POPULARITY
Popularity 60%
Activity 51%
Freshness 8%