The Lite Brix Encourages Girls to Build a Radiantly Techy-Driven Runway

 - Mar 31, 2015
References: buildlitebrix & toysrus
Lite Brix puts a hi-tech spin on more traditional building blocks. Using illuminated pieces, which are powered by batteries, the Lite Brix Radiant Runway building system melds a love of fashion with an appreciation for construction and even engineering. Although very basic, it encourages young girls to think outside the box when creating their own fashion show.

The Lite Brix Radiant Runway comes with connectors and translucent bricks that require careful assembly to work. Giving the idea of technology a playful and stylish twist, toy designers can easily introduce an interest to such a field in a clever and creative way. It teaches girls to interact with their toys on a different level while showing them that there is another way to view such industries like fashion. After all, there are people who have to engineer elaborate set designs.