The Lisa Congdon for Hygge & West collection is comprised of a stunning wallpaper selection fit for those who appreciate modern art. Comprised of three designs, each of which are available in different colorways, the wall decor line will modernize any living space in a truly artistic way.
Lisa Congdon, who was raised in both upstate New York and Northern California, is an illustrator and fine artist currently based in San Francisco. A huge fan of Scandinavian design as well as geometric shapes and natural elements, these interests have heavily influenced the Lisa Congdon for Hygge & West collection. According to the Hygge & West website, "Lisa has had a life long love affair with surface design and pattern. Designing this collection was a dream for Lisa."
What's Driving This Trend
- Artist-designed Wall Decor
- The trend of artist-designed wall decor offers opportunities for disruptive innovation in home decor and interior design industries.
- Modernizing Living Spaces
- The trend of modernizing living spaces with artistic wallpaper offers opportunities for disruptive innovation in the home decor industry.
- Geometric Designs
- The trend of geometric designs in wall decor offers opportunities for disruptive innovation in the art and textile industries.
Who This Affects Most
- Home Decor
- The home decor industry can create disruptive innovations by collaborating with artists to create unique wall decor designs.
- Interior Design
- The interior design industry can provide disruptive innovation opportunities by incorporating unique and artistic wall decor into living spaces.
- Art and Textiles
- The art and textiles industries have opportunities to develop disruptive innovations by experimenting with geometric designs in wall decor and other textile-based products.
