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Artist-Inspired Tequilas

These Liqueur Bottles Feature Original Designs by Keith Haring

— September 24, 2015 — Lifestyle
'1800 Tequila' released a series of limited edition liqueur bottles that feature original designs by Keith Haring. Although Haring passed away 25 years ago, his iconic pop art designs have remained extremely popular. These artistic tequila bottles celebrate the work of the famous artist by showcasing some of his original designs.

The limited-edition bottles are part of the brand's 'Essential 1800 Artist' series. Past bottles have showcased the work of artists such as Gary Baseman, Shepard Fairey and Jean-Michel Basquiat. The new Keith Haring collection celebrates the artist's signature style with six bottles that feature his original designs. Each of the bottles feature the bright colors and bold lines that Herring is known for.

Much of Haring's work was extremely political and the artistic liqueur bottles provide a new way for his work to inspire consumers.
Trend Themes
1. Limited Edition Artistic Bottle Collections - Brands can collaborate with artists to release limited edition bottles that cater to collectors with a passion for design and celebrate the work of famous or local artists.
2. Art as a Marketing Tool for Alcoholic Beverage Companies - Brands can use art in their product packaging or campaigns to evoke emotions, engage consumers, and make a product stand out in the market.
3. Collaboration with Iconic Artists - Brands can collaborate with renowned artists that fit their brand image, celebrating their work and reaching a wider audience.
Industry Implications
1. Alcoholic Beverages - Alcohol brands can leverage art as a marketing tool to differentiate themselves from competitors, engage consumers emotionally, and boost sales.
2. Art Galleries and Museums - Museums and galleries can collaborate with alcohol brands to create events, promote famous or local artists, and increase exposure to a wider audience.
3. Design and Graphic Industries - Artistic bottle designs provide new opportunities for graphic and product designers to create unique and innovative packaging designs for various brands who want to differentiate themselves in the market.
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