The Buxom PlumpLine Lip Liner Pencil Boasts a Built-In Brush
Laura McQuarrie — January 24, 2018 — Fashion
References: buxomcosmetics & cultbeauty
The Buxom PlumpLine Lip Liner pencil is a multipurpose product that promises to help consumers plump their lips and simplify the application process. The pencil itself includes a built-in brush, so that the matte finish may easily be used to define and contour the lips.
Some of the lip liner pencil colors offered by the brand include Ransom, Covert Affair and Stakeout, with the complete collection ranging from pale pinks to deep reds. As an all-in-one product, the lip liner also has the potential to be used on its own, as well as as a base color to a lipstick shade. When it comes to product pairings, Buxom suggests matching its Incognito shade with its Full-On Lip Polish in Celeste, or the Code Red with the Big & Sexy Bold Gel Lipstick in Wildfire.
Some of the lip liner pencil colors offered by the brand include Ransom, Covert Affair and Stakeout, with the complete collection ranging from pale pinks to deep reds. As an all-in-one product, the lip liner also has the potential to be used on its own, as well as as a base color to a lipstick shade. When it comes to product pairings, Buxom suggests matching its Incognito shade with its Full-On Lip Polish in Celeste, or the Code Red with the Big & Sexy Bold Gel Lipstick in Wildfire.
Trend Themes
1. All-in-one Lip Products - The trend towards multi-purpose lip products with added benefits such as plumping and built-in brushes presents an opportunity for innovation in the cosmetics industry.
2. Contouring Simplified - The Buxom PlumpLine Lip Liner's built-in brush and matte finish cater to consumers seeking easy and efficient application techniques, opening doors for simplifying contouring across the beauty industry.
3. Integrating Base Colors - Lip liner pencils doubling as base colors highlight an upcoming trend that harnesses convenience, as seen with Buxom's suggestion to pair its Incognito shade with a lip polish or a gel lipstick. Brands can explore this concept to offer complementary shade ranges within a single product.
Industry Implications
1. Cosmetics Industry - The cosmetics industry has an opportunity to innovate by embracing multi-purpose lip products with added benefits and enhanced convenience.
2. Beauty Retailers - Beauty retailers can capitalize on the trend of all-in-one lip products and contouring simplification by offering customers the latest and most innovative products in the market.
3. Beauty Vloggers/influencers - Beauty vloggers/influencers can explore the trend of integrating base colors into lip liner pencils and create content around pairing them with complementary lip products to make it easy for their followers to recreate the look.
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