Beautiful blonde model Linn Arvidsson poses for the Harper's Bazaar July 2014 issue in a series of retro sportswear outfits.
In the shoot, cleverly titled 'All Fun and Games,' Arvidsson wears exclusively sporty high-fashion garments. The looks creatively pair up bold baseball caps, hip bomber jackets, thigh-high baseball socks, shorts, arm sweat bands and visors with some of the more popular runway crazes. While this editorial has a clear athletic vibe, an emphasis on leather, jean and feminine pieces has been made in several of the looks. For example, in one outfit Arvidsson wears a pair of leather bell-bottom track pants.
While some of the outfits feature several fashion faux-pas, such as silver Birkenstock sandals paired with socks, many of these modern looks are fun and fresh for the gym.
Key Themes Behind This Trend
- Retro Activewear
- Opportunity for brands to incorporate retro sportswear elements in their activewear collections.
- High-fashion Sportswear
- Potential for high-fashion brands to create sportswear-inspired collections that blend athletic and luxury elements.
- Athletic Vibe
- Demand for fashion-forward athletic-wear with a heavy emphasis on comfort and functionality.
Where This Applies
- Fashion
- Fashion brands can explore retro sportswear designs and incorporate them into their collections.
- Activewear
- Opportunity for activewear brands to innovate with high-fashion elements while maintaining functionality and performance.
- Luxury Fashion
- Luxury fashion brands can tap into the growing trend of sportswear-inspired collections and offer high-end athletic and leisurewear options.
