Users can now post 30 second clips through the LinkedIn Video iOS app called 'Record.' The gist of the video feature is to allow visual dialogue on topics curated by the company's editorial team or topics created by the LinkedIn community. Currently the ability to use Record is available to LinkedIn's 500 influencers. The company is looking to provide a new way for users to access professional information and influencer viewpoints, which was originally only available through written posts -- similar to blogging.
The LinkedIn Video app seems to be on par with the same direction many other social media platforms are taking. Facebook recently introduced a live video feed for users. Twitter has also done something similar by live streaming popular events. Then there are apps and platforms solely based on videos such as YouTube, Periscope, and Snapchat. The concept provides for a far more interactive and personable environment for members, which creates a greater need for users to return to the LinkedIn platform as their number one business networking site.