QuickSprout’s infographic on ‘How to Increase LinkedIn Engagement by 386%’ provides some solid LinkedIn tips on how to grow your network, generate leads and boost brand visibility.
One of the most interesting tips that this graphic points out is that LinkedIn has a conversion rate three times higher than Twitter and Facebook for turning visitors into leads. It’s a great place to network online, but as QuickSprout points out, LinkedIn has also improved face-to-face networking by over 44% as well.
One of the best ways to boost engagement on LinkedIn includes making posts first thing in the morning, every weekday. Following this schedule frequently will help increase your reach tremendously. By far, QuickSprout reports that people on LinkedIn tend to prefer shared links over images and videos. Whether you’re sharing your own content, or links to relevant articles or products that will appeal to the people within your network, this is a strategy that is of interest to both parties.
QuickSprout's LinkedIn Tips Benefit Brands and Individuals
Laura McQuarrie — January 25, 2014 — Marketing
References: quicksprout & coxblue