Fashion label Li-Ning is from China and it recently unveiled new looks at the New York and Paris Fashion Week -- the new Humanity and Nature: Walkers, Wanderers, Explorers capsule prepares to drop in the following month. The range is designed in preparation for the Fall/Winter 2019 season and it draws inspiration from bucolic China's beauty.
The dynamic designs blend both contemporary looks with heritage roots. There are pieces including nylon tracksuits, which draw attention to the 90s, along with Mandarin-clad sweaters for drapey looks, large parka, and anoraks, as well as bold sneaker designs as well. Notably, the colorful designs border between tech wear and sportswear without swaying away from its Chinese sensibility. Liad Krispin explains that "with Li-Ning’s FW19 lookbook project, we wanted to examine the collection’s themes of exploration, of embarking on both a literal and figurative journey, but in a haphazard, lighthearted, and playful way.”
Why This Trend Is Growing
- China-inspired Fashion
- There is an opportunity for fashion brands to explore and incorporate traditional Chinese designs and motifs into their collections, creating a unique and culturally rich aesthetic.
- Tech Wear/sportswear Fusion
- Sports apparel companies can experiment with blending sportswear and tech wear to create functional and stylish clothing for active consumers.
- Contemporary Heritage Fashion
- The fusion of contemporary and traditional designs in fashion can lead to the creation of unique, eye-catching clothing that appeals to modern consumers who appreciate cultural significance.
Industries Being Reshaped
- Fashion
- Fashion companies can incorporate traditional Chinese designs and create a hybrid fusion of contemporary and traditional designs to appeal to a modern audience.
- Sports Apparel
- Sports apparel companies can experiment with blending sportswear and tech wear to create functional and stylish clothing for active consumers.
- Chinese Heritage Tourism
- Using traditional Chinese designs in advertising and promotional material can promote and appeal to Chinese heritage tourism, creating a new avenue for tourism businesses.
