Energy drinks are commonly produced in a spectrum of fruit-flavored varieties and for its limited-edition energy drink, Battery created an unexpected licorice flavor. To draw attention to its brand in a fun way, Battery introduced something exciting for existing and new customers to discover.
The limited-edition energy drink boasts an eye-catching black and white can design and a flavor that is naturally polarizing. Battery’s Limited Edition Licorice Boost is packaged in a bold can that helps to convey its "aromatic licorice bite," as well as the brand's passion for getting drinkers to turn negatives into positives.
As many consumers are interested in bold flavor experiences, the unique energy drink from the Carlsberg-owned brewery offers something very different from the popular berry and punch beverages in the category.