'Nobis' and Duncan Keith Have Released a Limited Edition Parka
Colin Smith — December 17, 2021 — Fashion
References: nobis
'Nobis,' the luxury outerwear clothesmaker, has teamed up with 'Duncan Keith,' a professional Canadian ice hockey player, to launch a limited-edition parka. This parka was designed by Keith himself to be comfortable in a Canadian winter while fitting Keith's signature style. The resulting 'Duncan Keith x Nobis Heritage Men's Parka' is available in only one style. The color is 'Heritage Black' with light-brown faux-fur around the hood and a bright red inner layer.
This jacket features waterproofing and insulating technologies while also being breathable and comfortable. The 'Down Density Indicator (DDI)' value, which is a measurement of elemental protection that Nobis uses on a scale from one to five, is a three for this jacket. A three on the DDI scale means this parka is built for temperatures of up to -20°C.
Image Credit: Nobis, Duncan Keith
This jacket features waterproofing and insulating technologies while also being breathable and comfortable. The 'Down Density Indicator (DDI)' value, which is a measurement of elemental protection that Nobis uses on a scale from one to five, is a three for this jacket. A three on the DDI scale means this parka is built for temperatures of up to -20°C.
Image Credit: Nobis, Duncan Keith
Trend Themes
1. Luxury Athlete Collaborations - The trend of luxury brands collaborating with athlete/designer hybrids, affords brands the opportunity to expand their reach and traction with a new and exciting market.
2. Climate Sensitive Apparel - The trend of creating trendy apparel with features that reflect the weather/season in different climates. Opens up opportunities for designers to create practical clothing with specific functions to better meet the market's needs.
3. Personalized Parkas - The trend of creating bespoke options for winter wear like allowing customers to personalize their parkas. The possibilities are endless and can make one stand out or better match their personality.
Industry Implications
1. Fashion - The fashion industry has an opportunity to explore collaborations with high-profile athletes to develop trendy and exciting clothes that resonate with a new audience while reflecting the athletes' style
2. Sporting Goods - The sporting goods industry can leverage the trend of individualized cold-weather clothing options featuring innovative technologies and weather-sensitive perks to differentiate their products from the usual types available.
3. Retail - Retail stores that specialize in winter gear can take advantage of fashionable parkas with unique and practical functions to attract customers and stand out from competitors.
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