American technology company Brightstar has announced a complete rebranding of its company to 'Likewize,' a decision made to highlight its transition from a mobile phone distributor to a comprehensive tech protection and service provider. Under its new name, the company intends to build out a service that will make "people's technology problems painless," by offering complete protection against any technology disruption.
The company rebrand also comes as a result of it receiving approximately $1 billion in global funding, which included the acquisition of tech repair companies LucidCX and WeFix. Now, Likewize is set to offer the world's most comprehensive tech protection services, which include tech insurance, tech renewals, expert tech support, device recycling, and more. Of course, a stand-out feature for the company is its "anywhere repair" services, which provide customers options for both mail-in repairs and "come to you" repairs.
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What's Driving This Trend
- Comprehensive Tech Protection Services
- Likewize is building out a service to make people's technology problems painless by offering complete protection against any technology disruption.
- Anywhere Repair Services
- Likewize's 'come to you' repair service provides customers with a disruptive innovation opportunity.
- Tech Renewal Programs
- Likewize's tech renewal program is a disruptive innovation opportunity for the technology protection and mobile phone industry.
Who This Affects Most
- Technology Protection Services
- The Likewize model is disrupting the traditional technology protection industry by offering comprehensive tech protection services.
- Tech Repair Services
- The acquisition of tech repair companies LucidCX and WeFix are disruptive innovation opportunities for the tech repair industry with Likewize leading the way.
- Mobile Phone Industry
- Likewize's rebranding and focus on comprehensive tech protection services, including tech renewal programs, is a disruptive innovation opportunity for the mobile phone industry.
