To increase awareness around the importance of electricity for AES Eletropaulo, Brazilian ad agency Dim&Canzian created light post projectors. The projectors used lamp light to project special moments of people's lives exactly where they happened. Lamp posts were fitted with magnifying glasses and acetate with printed messages to project large message-containing spotlights on the ground. The ads were visible to pedestrians walking by.
After soliciting personal stories from clients online, Dim&Canzian chose heartwarming entries. Each online entry had a story along with a location. If chosen, a lamp post at that location was fitted with a projector along with the chosen story. Things like "this is where my father taught me how to ride a bike" were projected on the ground.
What Makes This Trend Stand Out
- Interactive Outdoor Advertising
- Using light post projectors to display personalized stories creates an engaging and memorable advertising experience.
- Location-based Marketing
- Using lamp posts in specific locations to showcase stories highlights the power of connecting place and memory in advertising.
- Emotional Branding
- Displaying heartwarming stories on lamp post projectors helps brands evoke strong emotional connections with consumers.
Sectors Adopting This
- Advertising
- The use of light post projectors opens up new possibilities for unique and impactful outdoor advertising campaigns.
- Tourism
- Lamp post projectors can be utilized by tourism organizations to showcase personal stories and promote local attractions.
- Event Management
- Utilizing light post projectors at events can enhance attendee experiences by sharing relevant and meaningful stories.
