Ideas
Explore the world's #1 largest database of ideas and innovations, with 461,934 inspiring examples.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,992 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,992 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 461,934 cutting edge ideas.

Monumental Toy Cars

Goodyear Helps Build a Life-Size LEGO Truck to Assist Drivers on the Road

— September 25, 2012 — Autos
Goodyear and LEGO have joined forces to create a 1:1 life-size LEGO truck for charity. The truck is currently on display in an exhibit in Germany.

As a support for DocStop, a European commercial vehicle drivers’ initiative to assist and provide truck drivers with health care while they're on the road, the two companies have collaborated to build the monumental vehicle that stands at 2.5 meters wide x 3.5 meters high x 2.5 meters long. The truck was built with over 410 hours and 250,000 LEGO bricks, putting the weight of the truck at around 740 kilograms, which makes it "among the largest LEGO models in the world."

Running for 10 days, the life-size LEGO truck is being auctioned off on eBay this coming October 19th to 29th.
Trend Themes
1. Life-size LEGO Creations - Disruptive innovation opportunity: Exploring the use of life-size LEGO models for marketing campaigns and charitable initiatives.
2. Collaboration Initiatives - Disruptive innovation opportunity: Encouraging collaboration between companies from different industries to create unique and attention-grabbing projects.
3. Digital Fundraising Auctions - Disruptive innovation opportunity: Leveraging online platforms like eBay to conduct fundraising auctions, reaching a wider audience and increasing accessibility.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Exploring the use of unconventional materials or collaborations to create visually striking vehicles that capture consumer attention.
2. Toys & Games - Disruptive innovation opportunity: Integrating advanced building techniques and materials, such as LEGO bricks, to create larger-than-life play experiences and memorable brand activations.
3. Charitable Organizations - Disruptive innovation opportunity: Partnering with corporate sponsors and unique collaborations to create attention-grabbing fundraising initiatives that raise awareness and support for important causes.
0.7
Score
Popularity
Activity
Freshness