The Life Yoga ads, as naughty as they may seem (and as awkward as they may be to look at), really do depict what hot yoga is all about. Hot yoga is one of those workouts you can only do if you have nowhere to be afterwards -- mainly because you’ll find yourself drenched and dripping in sweat.
Thus, with the copy line "Sweat off your flab," the Life Yoga ads by Leo Burnett Hong Kong have hit the nail on the head—or should I say the downward dog pose on the sun salutation?
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