Gigantic BMW Ad
lourdes sanchez bayas — April 3, 2008 — Art & Design
References: brainstorm9.br
This is one of the biggest ads in Russia. Located right in the center of Moscow, this ad features full-sized BMWs like the Z4 M Coupe, M3, M5 and the M6 cars with headlights that turn on in the evening stuck on the wall. The cars are full-sized but they are not real and the ad measures more than one and a half acres.
Check out a real Lamborghini hung inside someone's private mansion as art:
Check out a real Lamborghini hung inside someone's private mansion as art:
Trend Themes
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Wall-mounted Life-sized Car Ads — The advertising industry could innovate wall-mounted life-sized car ads as a new way of marketing.
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Use of Illusion in Advertising — There is potential for disruption in the advertising industry by incorporating illusions or optical illusions that will surely catch the attention of consumers.
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Engineering and Design for Non-material Forms of Advertising — There is an opportunity for businesses to tap into the engineering and design industry to create non-material (e.g. holographic) forms of advertising.
Industry Implications
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Automotive Industry — The automotive industry can take advantage of wall-mounted life-sized car ads as a new channel to showcase their products.
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Advertising and Marketing Industry — The advertising and marketing industry could incorporate illusions and optical illusions into their campaigns to capture the attention of consumers.
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Engineering and Design Industry — The engineering and design industry has the potential to create innovative advertising media (e.g. holography) to revolutionize the field of advertising.
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