Volvo has created Life Paint in order to help increase cyclist safety on the road. A natural concern of motorists, Life Paint addresses the fact that many drivers don't see bikes on the road until its too late. When spray painted on the surface of both the bike and helmet, it turns both into large reflectors.
Cyclists who are afraid of the damage Life Paint might do to their frames, it's not only transparent, but washes off as well. Volvo will currently be trialing Life Paint in England, United Kingdom, but it's a product that will catch on quite quickly in other parts of the world. It was developed in collaboration with creative agency Grey London and Swedish startup Albedo100.
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