Town of Cranfills Gap, Texas Heads to Las Vegas Gratis
Going Like Sixty — December 13, 2008 — Marketing
References: blackbookmag
There is a hugely popular play ‘Tuna Goes to Vegas,’ which is a take about a bunch of folks from the small town of Tuna, Texas going to Sin City. In a life-imitates-art moment of zen, some advertising genius figured this would be a great marketing trick in practice. The entire over-21 population of Cranfills Gap, Texas was given a free pass to Vegas--if they agreed to be filmed 24/7. One couple even decided to express their true love and get hitched in a drive-through chapel.
Trend Themes
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Hyperlocalized Marketing — Offering free trips to specific towns as a way to promote products, services and experiences can be a new form of hyperlocalized marketing.
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Real-time Content Creation — Creating real-time content by following the day-to-day lives of people in a specific town or city can be a new trend in marketing and advertising strategies.
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Viral Campaigns — Using viral campaigns that involve real people and their experiences in a specific location can generate buzz and virality for brands and businesses.
Industry Implications
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Tourism — Tourism industries can leverage this type of promotion to promote travel destinations and generate interest in local tourism offerings.
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Film and Entertainment — Film and entertainment industries can use this concept to create real-time documentaries or reality shows that are centered around specific towns or locations.
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Hospitality — Hospitality industries can leverage this trend to promote hotels, resorts, and other accommodation options in a specific location or town.
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