Marks and Spener, a British retailer, recently announced the launch of an LGBT+ sandwich to celebrate June's Pride Month. The £3 sandwich contains lettuce, guacamole, bacon and tomato, each item representing a letter in the LGBT acronym (lesbian, gay, bisexual, and transgender).
The limited-edition sandwiches are packaged in a rainbow-colored box. Marks and Spencer commented saying: "The BLT is one of our most-loved sandwiches and we're really excited to give it a delicious twist for our customers to enjoy while celebrating Pride season."
The well-intentioned brand is facing some backlash from the community for equating them to a sandwich. Some critics have also called the campaign "gay-washing" and "blatant exploitation of a marginalized community for a huge profit." In response, Marks and Spencer also announced a £10,000 donation to an LGBTQ+ supporting charity as part of its campaign.