Marks and Spencer Released an LGBT+ Sandwich to Promote Inclusivity
Grace Mahas — May 28, 2019 — Social Good
References: marksandspencer & independent
Marks and Spener, a British retailer, recently announced the launch of an LGBT+ sandwich to celebrate June's Pride Month. The £3 sandwich contains lettuce, guacamole, bacon and tomato, each item representing a letter in the LGBT acronym (lesbian, gay, bisexual, and transgender).
The limited-edition sandwiches are packaged in a rainbow-colored box. Marks and Spencer commented saying: "The BLT is one of our most-loved sandwiches and we're really excited to give it a delicious twist for our customers to enjoy while celebrating Pride season."
The well-intentioned brand is facing some backlash from the community for equating them to a sandwich. Some critics have also called the campaign "gay-washing" and "blatant exploitation of a marginalized community for a huge profit." In response, Marks and Spencer also announced a £10,000 donation to an LGBTQ+ supporting charity as part of its campaign.
The limited-edition sandwiches are packaged in a rainbow-colored box. Marks and Spencer commented saying: "The BLT is one of our most-loved sandwiches and we're really excited to give it a delicious twist for our customers to enjoy while celebrating Pride season."
The well-intentioned brand is facing some backlash from the community for equating them to a sandwich. Some critics have also called the campaign "gay-washing" and "blatant exploitation of a marginalized community for a huge profit." In response, Marks and Spencer also announced a £10,000 donation to an LGBTQ+ supporting charity as part of its campaign.
Trend Themes
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Pride Sandwiches — Opportunity for innovative food companies to create Pride-themed menu items that promote inclusivity and support the LGBTQ+ community.
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Inclusive Marketing — Potential for brands to develop inclusive marketing campaigns that authentically engage with marginalized communities, avoiding accusations of exploitation.
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Corporate Social Responsibility — Growth in consumer demand for companies to demonstrate their commitment to social causes, creating opportunities for brands to support and donate to LGBTQ+ organizations.
Industry Implications
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Food and Beverage — Food and beverage companies can capitalize on the trend by creating Pride-themed products or partnering with LGBTQ+ organizations to support the community.
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Advertising and Marketing — Marketing agencies can help brands develop authentic and inclusive marketing campaigns that resonate with diverse audiences and avoid potential backlash.
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Retail — Retailers can promote inclusivity by partnering with LGBTQ+ organizations, donating proceeds from Pride-themed products, and creating safe spaces for the community.
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