LG X120 Looking for an Identity in ‘Whatchamacallit” Contest
Andrew Robichaud — May 30, 2009 — Marketing
LG’s new X120 model has got its fair share of features, but it lacks a serious component to any good computer.
Sadly, the LG X120 doesn’t have a name. The positive behind this disastrous situation is that we get to pick it.
LG is holding a “Whatchamacallit Contest” in which Canadian participants have the chance to enter and then vote for the name of the laptop. The current 9,000 submissions have been divided into different categories (Most Popular, Most Stylish, Most Creative), each with a prize.
There are only 2 days left to enter your title for the unidentified computing object (U.C.O…clever).
Don’t delay, name today!
Sadly, the LG X120 doesn’t have a name. The positive behind this disastrous situation is that we get to pick it.
LG is holding a “Whatchamacallit Contest” in which Canadian participants have the chance to enter and then vote for the name of the laptop. The current 9,000 submissions have been divided into different categories (Most Popular, Most Stylish, Most Creative), each with a prize.
There are only 2 days left to enter your title for the unidentified computing object (U.C.O…clever).
Don’t delay, name today!
Trend Themes
1. New Product Naming Contests - A trend in which companies activate crowdsourcing to involve consumers in the product-naming process, giving them a sense of ownership and creating brand engagement.
2. Unbranded Product Launches - A trend in which companies launch products without a brand name, relying on consumers to propose product names and eventually creating a sense of community.
3. Social Media-driven Marketing Campaigns - A trend in which social media is used to empower consumers by sharing product information, participating in events, and creating brand awareness.
Industry Implications
1. Consumer Electronics - Consumer electronics companies that launch new products can leverage product naming contests and social media-driven marketing campaigns to increase consumer engagement and boost sales.
2. Marketing and Advertising - Marketing and advertising agencies can help companies launch unbranded products and promote product naming contests while developing social media-driven campaigns that optimize brand awareness.
3. Crowdsourcing Platforms - Crowdsourcing platforms can tailor their services to provide solutions for companies that demand new product naming contests, unbranded product launches, and social media-driven marketing campaigns.
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