Flexible Rolling TVs

The LG Rollable OLED TV Expands and Contracts to Different Aspect Ratios

The LG Rollable OLED TV has been unveiled by the technology brand as a new piece of equipment for the modern living room that will enable an enhanced level of personalization.

Boasting a truly rollable design, the TV can be changed in size to suit different aspect ratio needs when you're watching a show, movie or enjoying some other kind of content. The TV stores the rolled portion in the accompanying box on the bottom portion of the unit to ensure it's as clean and streamlined as possible.

The LG Rollable OLED TV can also be used at just one-third of its original height, which will allow homeowners to keep just a small portion of the screen visible at all times for real-time updates and more.

Flexible Tvs
Disruptive innovation opportunity: Explore the development of customizable displays with expandable and contractible screens for enhanced personalization.
Rollable Design
Disruptive innovation opportunity: Investigate the integration of rollable technology in various electronic devices to optimize space and offer flexible user experiences.
Real-time Updates
Disruptive innovation opportunity: Explore the use of small screen portions that display real-time updates and notifications for improved user convenience.

Industries Being Reshaped

Home Entertainment
Disruptive innovation opportunity: Develop new TV models and home entertainment systems that feature flexible screens to cater to changing aspect ratios and personal preferences.
Consumer Electronics
Disruptive innovation opportunity: Incorporate rollable designs in smartphones, tablets, and laptops to create versatile and adaptable devices that meet people's varying needs.
Smart Home Technology
Disruptive innovation opportunity: Implement real-time update displays in smart home devices to provide users with constant information and notifications without interrupting their activities.
SCORE
3.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 42%
Activity 49%
Freshness 8%

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