Studio BooBoon launched a rollable LG television that acts as the TV's soundbar. Dubbed the Totem due to its upright position and long shape, the unique roll-up TV was designed by Tokyo0based designers Richard Bone and Jisu Yun.
Users can set up their Totems horizontally or vertically while adjusting their height depending on the spatial requirements. The screen can be fully retracted using LG Display's rollable OLED technology. Once rolled up, the device transforms into a freestanding soundbar that blends into the user's home decor scheme. The innovative design allows users to move their television screens to any space due to its small footprint. Its multiple configurations enable various kinds of activities ranging from social media browsing to screen mirroring.
Image Credit: Studio BooBoon
What's Driving This Trend
- Rollable OLED Technology
- The development of rollable OLED technology presents opportunities to create innovative TV and audio products that can be easily transported and integrated into any space.
- Multi-functional Devices
- Creating devices that serve multiple functions, such as the Totem that acts as a TV and soundbar, can provide convenience to users and disrupt traditional audiovisual products.
- Flexible Display Screens
- Incorporating flexible display screens is a trend that offers new design opportunities for products that can be used in various configurations and spaces.
Who This Affects Most
- Consumer Electronics
- Companies in the consumer electronics industry can benefit from creating innovative products that incorporate rollable OLEDs or flexible display screens to disrupt traditional TV and audio products.
- Interior Design
- The development of multi-functional devices, such as the Totem, presents opportunities for interior design companies to integrate technology into their designs more seamlessly and create unique user experiences.
- Smart Home Technology
- Companies in the smart home technology industry can leverage the multi-functionality of devices like the Totem to create a more integrated and convenient user experience for consumers.
