Lexus ‘Solar Trees' Campaign Proves Green Design is As Impressi
Marissa Brassfield — February 6, 2009 — Autos
Lexus’ ‘Solar Trees’ campaign for its Hybrid Drive technology aims to establish a connection between eco-friendly design and manmade beauty that rivals nature. In this promo, industrial designer Ross Lovegrove’s off-the-grid lily-like outdoor lights are the prime example of this blend between functional design and green sensibilities.
“Just because you’re environmental or thinking in a human way, it shouldn’t be all hippie and tree-hugging,” says Lovegrove in the Lexus ad. His gorgeous solar trees make that point abundantly clear.
“Just because you’re environmental or thinking in a human way, it shouldn’t be all hippie and tree-hugging,” says Lovegrove in the Lexus ad. His gorgeous solar trees make that point abundantly clear.
Trend Themes
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Eco-friendly Design — The use of sustainable materials and renewable energy sources in functional design.
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Green Campaigns — Advertising campaigns that promote eco-friendly concepts and products.
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Off-the-grid Lighting — The use of solar-powered or other renewable energy sources for outdoor lighting.
Industry Implications
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Automotive Industry — The integration of hybrid or electric vehicles with sustainable design and marketing strategies.
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Industrial Design — Incorporating eco-friendly elements into product and furniture design.
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Outdoor Lighting Industry — Development of renewable energy sources for outdoor lighting solutions.
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