The Lexus Leading With Light 2019 design event was hosted at Milan Design Week this past April. The event highlights the auto maker's new releases while pushing the boundaries of innovation, technology and conceptual design.
To bring its Leading With Light' team to life, Lexus teamed up with renowned multidisciplinary design studio Rhizomatiks, "Inspired by Lexus' future technology, Rhizomatiks designed an immersive display that combined playful and dynamic lighting with advanced robotics."
Additionally, visitors had the chance to experience light installations that reacted to human movement and emotion along with exhibits from 2019 Lexus Design Award finalists. The 6 finalists were given a platform to share their creative talents with a diverse crowd of auto lovers, industry insiders and design professionals.
What's Driving This Trend
- Immersive Lighting Experiences
- Opportunity for businesses to create immersive lighting experiences that combine technology and design.
- Integration of Robotics in Design
- Opportunity for industries to explore the integration of advanced robotics in design displays.
- Interactive Art Installations
- Opportunity for businesses to create interactive art installations that react to human movement and emotion.
Who This Affects Most
- Automotive
- Automotive industry can explore bold ideas and push the boundaries of innovation in technology and conceptual design.
- Design
- Design industry can leverage new technologies and collaborate with automakers to create immersive and dynamic experiences.
- Art
- Art industry can incorporate new technologies and interactive elements to create captivating and emotional art installations.
