The Spring/Summer 2015 Levi's Vintage Clothing advertisements replicates old school collegiate looks via modern day apparel. Faded images make it appear as if these photos are actually from decades past, playing up on the dated appeal of this laid back line.
Faux students are pictured walking about college campuses or sprawled out at libraries in this production. While the line isn't necessarily for students, the choice of backdrop here proves that these pieces can be worn in a variety of settings.
In classic Levi's style is the inclusion of numerous denim-only ensembles. Whether in the form of rolled up dark blue jeans or a light cut off t-shirt, there is lots to choose from in this set.
What's Driving This Trend
- Faux Collegiate Lookbooks
- Modern brands using faux collegiate lookbooks to replicate old school aesthetics, appealing to nostalgia.
- Vintage Advertising
- Brands using faded images and dated appeal to recreate past eras in advertising campaigns.
- Versatile Apparel
- Brands showcasing clothing that can be worn in a variety of settings, appealing to a wider audience.
Who This Affects Most
- Fashion
- Fashion brands utilizing faux collegiate lookbooks to attract customers who appreciate nostalgic and vintage styles.
- Advertising
- Advertising agencies incorporating faded images and dated appeal to create unique and memorable campaigns.
- Retail
- Retailers offering versatile apparel options that can be styled for different occasions and settings, appealing to a diverse customer base.
