This new series of commercials for the Toyota 'Let’s Go Places' campaign pays tribute to dedicated sports fans and players alike. While the whole commercial features team spirit and sporting activities, it also highlights transportation. Each of the scenarios in the ad shows a team or player getting to the big game or practice in a safe and efficient Toyota.
The Let’s Go Places campaign combines the idea of physically going somewhere as well as the idea of metaphorically going somewhere -- like a sporting team making the finals or winning the game.
Through the use of various sports and different team dynamics from parent coaches to locker room pep talks, this commercial is able to relate to a wide rage of consumers.