Creative agency Southpaw worked with skincare brand Sanctuary Spa to create this lovely advice-giving commercial for its #LetGo campaign. The ad encourages women to live their lives without regret and stop focusing on other people's expectations.
There were numerous elderly women in the commercial that shared their stories and advice for young women. This created a safe space where women could express their ideas of how society think they should act. One woman said: "If I were a young woman now, I'm not sure how I'd cope." This sheds light on the pressure that is placed on women to be the perfect mother, wife, employee and more.
However, the ultimate goal is to encourage women to realize that there is no reason to satisfy everyone. If women continue to think they are expected to be flawless, it will result in an unhappy life with stress-filled days. With the campaign's #LetGo tagline, it simply encourages women to be themselves.
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