Guerlain is expanding its L'Essential foundation range with L’Essentiel High-Perfection Foundation, which boasts a new matte finish and 96% natural ingredients. The breathable and buildable foundation is available in 30 shades and it's formulated to be comfortable, long-wearing and skin-perfecting.
Although the product creates a demi-matte finish, it's not designed to make skin appear flat. In fact, the brand describes that the foundation is useful for awakening the completion and it creates the look of skin that's "instantly smoother, plumper and revitalized."
To make the most of the product, the brand details a three-step application process that involves steps for activating, preparing, unifying and enhancing the formula with other complementary products like the Météorites Compact and y Terracotta Light.
Key Themes Behind This Trend
- Natural Ingredient Cosmetics
- An emerging trend in the cosmetics industry, with potential for disruption in conventionally-manufactured cosmetics.
- Breathable Cosmetics
- Another emerging trend in the cosmetics industry, with potential for disruption in the conventionally-manufactured cosmetics that don't allow skin to breathe.
- Multistep Application Processes
- A trend in beauty product application processes, with potential for disruption in the simplified application processes of many current beauty products on the market.
Where This Applies
- Cosmetics
- As evidenced by this product, the cosmetics industry could benefit from the trend towards natural, breathable products.
- Beauty
- The multistep application process detailed by Guerlain could present a disruptive innovation opportunity for the beauty industry.
- Personal Care
- The trend towards breathable and natural ingredients in cosmetics can also be applied to personal care products, presenting a disruptive opportunity.
