Les Girls Les Boys prove that sensual lingerie can also be comfortable with its latest drop. Serena Reese, founder of famed lingerie brand Agent Provocateur, launched Les Girls Les Boys in 2017. Taking a more comfortable and subtle approach to lingerie, this brand also incorporates loungewear into its seasonal releases.
Now, the brand is back with a lace collection that aims to offer something that can be worn with ease, without compromising the traditional lingerie look. The relaxed styles include bras, underwear and body suits, with each one arriving in multiple colorways. The underwear is comprised of high-cut briefs or thong styles, while the bras arrive in a front-closure triangle option and one with more supportive underwire.
Image Credit: Les Girls Les Boys
What's Driving This Trend
- Comfortable Lace Lingerie
- Disruptive innovation opportunity: Develop innovative fabrics and construction methods to create comfortable yet stylish lace lingerie.
- Laidback Lace Line
- Disruptive innovation opportunity: Introduce more relaxed and casual designs in the lace lingerie market to cater to a wider range of customer preferences.
- Incorporating Loungewear
- Disruptive innovation opportunity: Combine lingerie and loungewear to create versatile, multi-purpose garments that meet the needs of modern consumers.
Who This Affects Most
- Lingerie
- Disruptive innovation opportunity: Create sustainable and eco-friendly materials for lingerie production.
- Fashion
- Disruptive innovation opportunity: Explore technological advancements like 3D printing to customize lace lingerie designs.
- Apparel Manufacturing
- Disruptive innovation opportunity: Use automation and robotics to streamline the production process and reduce costs in lace lingerie manufacturing.
