'Lensball' is producing an eponymous photography accessory that's appealing to an Instagram-obsessed generation.
High quality smart phone cameras, and in-phone editing services have allowed even beginner photographers to achieve professional appearing results. To stand out from the crowd, Instagram users are turning to props and novelty devices to spruce up their feeds. Lensball is a spherical hand-held crystal that flips images upside down, producing memorizing results. Photographing the product in one's hands creates an interesting perspective that looks Photoshopped. The scratch-resistant crystal sphere flips images upside down, providing a memorizing optical illusion.
The Lensball takes the shape of the users' surrounding environment, transforming an ordinary scene into an extraordinary one. This effective trick encourages a wider audience to capture even mundane moments, as everything appears magical.