'Lensball' is producing an eponymous photography accessory that's appealing to an Instagram-obsessed generation.
High quality smart phone cameras, and in-phone editing services have allowed even beginner photographers to achieve professional appearing results. To stand out from the crowd, Instagram users are turning to props and novelty devices to spruce up their feeds. Lensball is a spherical hand-held crystal that flips images upside down, producing memorizing results. Photographing the product in one's hands creates an interesting perspective that looks Photoshopped. The scratch-resistant crystal sphere flips images upside down, providing a memorizing optical illusion.
The Lensball takes the shape of the users' surrounding environment, transforming an ordinary scene into an extraordinary one. This effective trick encourages a wider audience to capture even mundane moments, as everything appears magical.
Key Themes Behind This Trend
- Novelty Photography Accessories
- There is an opportunity for businesses to create unique and eye-catching photography accessories that enhance the visual appeal of photos posted on social media.
- Upside-down Optical Illusion Trend
- Businesses can tap into the trend of creating upside-down optical illusions in photography to offer new and exciting products and experiences to consumers.
- Transformation of Ordinary Scenes
- The transformation of ordinary scenes into extraordinary ones through the use of props and novelty photography accessories presents an opportunity for businesses to offer enhanced experiences and personalized products.
Where This Applies
- Photography Equipment
- The demand for unique and visually appealing photography accessories creates opportunities for companies in the photography equipment industry to innovate and offer novelty products.
- Social Media Marketing
- Businesses can take advantage of the trend of using props and novelty photography accessories to create Instagram-worthy photos to improve their social media marketing strategies.
- Retail
- Retailers can offer novelty photography accessories to consumers to capitalize on the trend of creating visually appealing photos to share on social media.
