The Edinburgh Gin Lemon & Jasmine Gin has been unveiled by the brand as a new summery spirit option that seeks to offer consumers a full-strength drink that's crafted with premium flavors in the mix.
The gin features a 40% ABV and is, as the name suggests, infused with lemon and jasmine to create a refreshing, floral profile that is perfect for integration into a cocktail recipe. The spirit comes right on the heels of the brands Rhubarb & Ginger Gin, which was released in May.
UK Marketing Director at Brand Owner Ian Macleod Distillers Neil Mowat spoke on the new Edinburgh Gin Lemon & Jasmine Gin saying, "2019 has been a defining year for Edinburgh Gin as we turn our premium distilling credentials and flair for flavor to full-strength gins. Lemon & Jasmine is the next chapter in this flavor story; celebrating the refreshing contrast of lively citrus and mellow florals - coming together to create an invigorating and versatile full-strength gin.”
What's Driving This Trend
- Floral-infused Spirits
- Opportunity for other spirit brands to introduce floral-infused variations, appealing to consumers seeking unique flavor profiles.
- Premium Full-strength Gins
- Potential for distilleries to create gins with higher alcohol content, targeting consumers looking for stronger and more intense spirits.
- Summer Cocktail Trends
- Chance for bartenders and mixologists to experiment with citrusy and floral flavors in cocktail recipes, catering to the seasonal preferences of consumers.
Who This Affects Most
- Beverage Industry
- Disruptive innovation opportunity for beverage companies to develop new citrusy floral-infused products, capitalizing on the rising demand for unique and refreshing spirits.
- Alcohol Industry
- Potential for alcohol producers to expand their gin offerings with premium full-strength options, targeting connoisseurs and enthusiasts of the spirit.
- Hospitality Industry
- Opportunity for hotels, bars, and restaurants to incorporate the Edinburgh Gin Lemon & Jasmine Gin and similar products into their summer cocktail menus, appealing to customers looking for trendy and refreshing drinks.
