Minimal Culture-Blending Fashion

Lemaire and Sunspel Join on a Capsule for the SS19 Season

Lemaire and Sunspel work in collaboration on a collection for the Spring/Summer 2019 season, spotlighting minimal designs that are perfect for layering. The staple pieces perfectly fuse inspirations from cross-culturally from Sunspel's English roots and the French's precise cuts.

The small capsule features four pieces in total, including a lightweight shirt jacket, wide-cut pants, mesh tee, and a large tank top. The pants and jacket are available in a black or brown colorway option, whereas the two shirts are available in a light gray, midnight blue, or cinnamon orange colorway. The range ensures Lemaire's contemporary design approaches and Sunspel's fabric material. There is also a pajama inspiration infused in the pocket details of the tops and trousers' cut.

Minimal Fashion Collaboration
Collaborative minimalist fashion collections that incorporate cross-cultural inspirations.
Layered Staple Pieces
Designing minimal staple pieces that are perfect for layering.
Pajama-inspired Cuts and Pocket Details
Taking inspiration from pajamas and infusing it in fashion cuts and pocket details.

Sectors Adopting This

Fashion Industry
The fashion industry can look to collaborate with designers from different cultures to create new minimalist fashion lines with cross-cultural inspirations.
Retail Industry
Retailers can offer layering staple pieces as a new product line that's easy to integrate to customer's wardrobe.
Textile Industry
The textile industry can provide soft, comfortable fabrics with pajama-inspired details incorporated in the textile design making it suitable for creating contemporary, minimalist fashion garments.
SCORE
1.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 32%
Activity 6%
Freshness 8%