The Leica 'Sharpest Details' campaign gives a real feel for what the company is all about. Leica produces cameras and other photography supplies that boast an almost unnatural ability to capture complete details up-close.
The Leica 'Sharpest Details' campaign capitalizes on this quality by showing magnified shots of textured surfaces. Each shot is blown up to billboard size, showing an image of imperfections captured impeccably by a Leica camera.
Implications - Businesses who can accurately and easily portray their concepts or products to consumers will be at an advantage compared to others. A consumer is more likely to be drawn into a product whose characteristics and qualities are experienced before purchase. A consumer is much more likely to feel confident in a purchase with which he or she knows what to expect.