Ink-Surfing Toy Captures

'LEGO Surfer' by Alberto Seveso is Playful

LEGO is a ubiquitous feature of contemporary pop culture and to find an example of this, one need not look any further than the 'LEGO Surfer' series by Alberto Seveso.

The photographer recently shot a series that depicts blotches of ink undulating underwater. Many of the forms found in that series resembled ocean waves. Well, what goes better with ocean waves than surfers? However, Seveso, being the inventive photographer that he is, is not this literal-minded. Rather than plunk a Photoshopped beach-boy on to the inky waves, he inserted a LEGO figurine.

The plastic surfer cuts through swirling mounds of blue in some shots and is enveloped in others. There is a definite sense of motion to these photographs. One's mind fills in the blanks of the series and pictures the tiny toy surfer riding the waves of the open ocean.

Blotchy Ink Art
Opportunity for artists and designers to explore and create unique art using the concept of blotchy ink.
LEGO Photography
Potential for photographers to experiment with LEGO figurines to add creativity and storytelling elements to their images.
Motion Capture Photography
Innovative technique to capture movement and create dynamic visual narratives through photography.

Industries Being Reshaped

Art and Design
Ink artists and designers can leverage the concept of blotchy ink to create visually striking and expressive art pieces.
Photography
Photographers can explore using LEGO figurines to add playful and storytelling elements to their photographs, attracting new clients and markets.
Advertising and Marketing
Motion capture photography can provide marketers and advertisers with innovative ways to create dynamic and attention-grabbing visual content.
SCORE
3.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 62%
Activity 19%
Freshness 8%