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The Minecraft LEGO Set Brings the Blocky Digital World to Real Life

 - Apr 16, 2016
References: coolthings
Those looking to take a break from playing the video game can partake in a little building block action with the Minecraft LEGO Set. Being that Minecraft is a game that focuses on building and making world's out of blocks, this new collaboration with LEGO is a logical next step.

Featuring everything you'll need to build your very own city in the analog world, the set comes with four minifigs and hundreds of pieces to create a blocky world.

It might seem like an odd step to bring the digital game into the analog world, but the Minecraft LEGO Set is an example of brand saturation. Rather than just target gamers, it helps to broaden appeal and make the franchise more accessible by different kinds of consumers.