LEGO Systems has released an amazing LEGO Cars 2 trailer created entirely with LEGO bricks in celebration of its Disney-Pixar’s Cars 2 line of LEGO play sets. The trailer is a frame-by-frame recreation of the original Cars 2 trailer and took thousands of LEGO bricks to finish!
Opening in theaters in 3D on June 24 (sadly not in LEGO version) Cars 2 is packed with loads of racing action and excitement or kids and adults alike!
Disney Consumer Products says that "the LEGO Group’s first full line of Cars toys consists of 20 versatile and action-packed play sets recreating key scenes from the film — play sets so detailed that some come with as many as 800 pieces."
The LEGO playsets are a popular choice for fans of the movie who can use them to recreate their favourite scenes and collect all of the characters!
Key Themes Behind This Trend
- LEGO Movie Trails
- Opportunity for creating movie trailers using LEGO bricks, providing a unique and nostalgic marketing approach.
- 3D Movie Experiences
- Disruption potential in offering 3D versions of popular movies for an immersive viewing experience.
- Detailed Playsets
- Opportunity to create highly detailed playsets that cater to fans of specific movies or franchises.
Where This Applies
- Entertainment
- Leveraging LEGO bricks and animation to create engaging and novel movie trailers.
- Toy
- Developing LEGO playsets that capture key scenes from popular movies, providing a unique and interactive way for fans to engage with their favorite films.
- Marketing
- Incorporating LEGO bricks into marketing campaigns and advertisements to create a visual appeal and grab attention.
