Building Block Pens

This Writing Utensil is Creatively Made Out of LEGO Bricks

Product retailer Think Geek recently put together this building block pen made from LEGO bricks to create a modular design. The use of toy blocks to create the writing utensil's frame allows users to build onto the pen and create a stand for the device that sits perfectly on a desk.

These nostalgic pens creatively adjust LEGO for much more mature audiences by embedding the toy blocks into a pen design that adults can use on a daily basis. The pen features a simple silver color scheme complete with the customary LEGO building blocks running through the design. The pen then comes with a series of blocks in a variety of lengths and sizes so that users can put together a stand to hold the pen upright and be displayed on their desks.

Modular Design
The use of LEGO bricks in this building block pen allows for customization and modular design opportunities for other products.
Nostalgic Reimagining
This pen taps into nostalgia by repurposing LEGO bricks, opening up opportunities to re-imagine other childhood toys for adult use.
Multi-functional Accessories
The inclusion of blocks in different lengths and sizes with the pen encourages the creation of customizable accessories, suggesting potential for multi-functional products.

Where This Applies

Stationery
The stationery industry could explore integrating modular design elements into other writing utensils to offer customizable options for consumers.
Toy Manufacturing
Toy companies can leverage the nostalgia trend by reimagining and repackaging iconic toys to appeal to adult audiences.
Office Supplies
The office supplies industry could develop multi-functional accessories or gadgets that incorporate LEGO-like components, providing users with both practical and playful features.
SCORE
4.8 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 47%
Activity 88%
Freshness 8%