Consumer packaged goods are notorious for being wrapped or contained in plastics that usually end up on the landfill, so these Leerdammer cheeses are now being packaged to eliminate this occurrence. The brand's original and light cheese slices will now be packaged in 100% recyclable packaging to help consumers feel more confident about their purchase choice. The packaging is said by the brand to be the equivalent of 1.5 million plastic bottles being recycled each year.
Group Brand Manager at Bel UK Gaelle Vernet spoke on the new Leerdammer cheese packaging saying, "For the modern consumer, it’s not simply taste and price driving purchase decisions. With popular culture highlighting the environmental impact of the food industry, from animal welfare and food wastage, to recyclable packaging, the ethical consumer is looking for brands that go the extra mile. The launch of 100% recyclable packaging, alongside our Free Grazing Promise, further highlights our commitment to help consumers make informed purchase decisions, something we believe can add real value and differentiation to the highly commoditized cheese category."