For London Design Week, the flagship Lee Broom store was transformed into a blossoming floral display. The display celebrated the designer's new vase collection 'Podium.'
The recent venture is titled 'Flower Shop' and features over 4,000 flowers paired with orchestral music. The stunning transformation was done solely by Broom and his team and took four weeks of flower testing and display training to put together. The exhibit even had a kitchen serving up a series of delicious treats. Downstairs, snacks were served by Pip McCormac, which included edible flower arrangements as well as recipes from his book that uses black and white chia seeds.
The new vase collection Podium was prominently featured throughout the space, with a large display in the front. The Podium collection pots that are made from white carrara or black marquina.