Lazy Oaf and Vans have collaborated on a new collection that features four vibrant sneakers for consumers to add to their wardrobes.
This adorable collaboration features four shoes, all of which elicit a whimsical yet fashion-forward aesthetic that can be paired with any outfit. Fan-favorites from the line include the re-imagined Vand Old Skool silhouette that's been updated with a black sole and stamped with a pink rose print. Meanwhile, another offering features a black suede upper, pink details and checkered laces. A chunky platform tops off this look, appealing to a more audacious fashionista.
While collaboration isn't new for these brands, its the first time the two have worked together, bringing consumers four shoes that embody both brands' aesthetics.
Image Credit: VANS
Why This Trend Is Growing
- Collaborative Footwear Collections
- Collaborations between established footwear brands aimed at creating joint collections that appeal to differing consumer bases.
- Vibrant Silhouettes
- Incorporating bright colours and vivid graphics against traditional sneaker shapes to differentiate footwear collections from traditional designs.
- Mixed-media Footwear Kits
- Sneakers that merge unconventional materials or various colours, grounded in classic styles that update the traditional sneaker design.
Industries Being Reshaped
- Fashion
- Creating collaborations will dominate the clothing and footwear market by appealing to a broader consumer base while strengthening consumer loyalty to established brands.
- Marketing
- Collaborative collections can tap new, previously inconceivable markets and demographics while refreshing brands creatively.
- Retail
- Collaborative collections result in increased foot traffic in brick-and-mortar stores and sales by creating consumer excitement and fostering exclusivity within the retail market.
