Trader Joe's has given its Lavender Scent Liquid Laundry Detergent and Free & Clear Liquid Laundry Detergent a refresh.
18 years ago, Trader Joe's debuted its eco-friendly Lavender Scent Liquid Laundry Detergent. At the time, it was one of the first eco-friendly liquid detergents on the market with its coconut-derived surfactants.
Now, Trader Joe's has given its Lavender Scent Liquid Laundry Detergent and Free & Clear Liquid Laundry Detergent an update that's in line with current eco standards. The new versions still feature the same hypoallergenic coconut-derived surfactants, but now they're free of optical brighteners. The brand has also added stain-fighting enzymes to the detergents to improve efficiency. Not to mention, the detergent is also free of dyes and synthetic fragrances.
Image Credit: <i> Trader Joe's.</i>
Why This Trend Is Growing
- Eco-friendly Laundry Detergents
- Opportunity for disruptive innovation in creating eco-friendly laundry detergents that are free of harmful chemicals and synthetic fragrances.
Industries Being Reshaped
- Household Cleaning Products
- Opportunity for disruptive innovation in the household cleaning products industry to create eco-friendly laundry detergents with improved efficiency and hypoallergenic properties.
- Natural and Organic Products
- Opportunity for disruptive innovation in the natural and organic products industry to develop eco-friendly laundry detergents that meet current environmental standards and consumer preferences.
- Sustainable Packaging
- Opportunity for disruptive innovation in the sustainable packaging industry to create eco-friendly laundry detergents with biodegradable and recyclable packaging materials.
